The sister nonprofits, Rainforest Connection and Arbimon, were looking for a new brand that can convey their new growth era. Rainforest Connection had scaled its deforestation initiatives in technology globally – which was powered by Arbimon, an advanced radar that can track everything from noises of live species to provide alerts of poaching.

Rubini contributed to the project in the following ways:

• Copywriting: Led tone of voice and copywriting for duo brands

• Brand Strategy: Provided insights into key brand values and audience needs

• Creative Direction: Supported designers in visual and imagery concepting