The cloud computing services provider, Fastly, was looking for a full visual rebrand and website to meet their elevated product offerings. Fastly is one of the world’s leading edge cloud computing companies, dedicated to building the future of the web. Through its edge cloud platform, Fastly provides its customers with the technology they need to build innovative apps and optimize the user experience — all while keeping speed and security top of mind.

In 2022, after 12 years of delivering cutting-edge experiences, Fastly came to Big Human looking for a rebrand and website refresh that brought the enterprise company to the next level but retained its approachable personality.

Rubini contributed to Fastly as a copywriter and creative strategist alongside Big Human’s talented team of designers and strategists.